Photo — Selena Gomez: Vimeo: SELENA_Sydney (view archived source) (CC BY 3.0) · Hailey Bieber: Own work (CC BY 4.0)
The Short Version
A long-running, fan-driven public feud between Selena Gomez and Hailey Bieber sparked by their shared connection to Justin Bieber and fueled by social media activity, beauty brand comparisons, and public commentary.
Latest Development
Gomez denies shading Bieber after Knicks basketball game
Following speculation regarding her social media posts during the NBA Finals, Gomez stated on Instagram Stories that her comments were friendly banter about a bet and not shade toward Bieber or Taylor Swift.
June 12, 2026 · Denial
The Beef
Chronological, newest first. Every entry cites a source.
Beef timeline
June 12, 2026
Gomez denies shading Bieber after Knicks basketball game
DenialFollowing speculation regarding her social media posts during the NBA Finals, Gomez stated on Instagram Stories that her comments were friendly banter about a bet and not shade toward Bieber or Taylor Swift.
Source ↗October 18, 2025
Gomez and Bieber attend Academy Museum Gala
Verified eventBoth Gomez and Bieber attended the fifth annual Academy Museum Gala in Los Angeles.
Source ↗October 17, 2025
Gomez posts statement urging followers to leave Bieber alone
Public statementGomez published a since-deleted Instagram Story asking fans to leave Bieber alone, emphasizing that there is room for all beauty brands and advocating for kindness.
Source ↗October 14, 2025
Bieber comments on competition in beauty industry
Public statementIn an interview with WSJ. Magazine regarding Rhode Beauty's expansion into Sephora, Bieber expressed frustration over being pitted against others and stated she does not feel competitive with people she is not inspired by.
Source ↗March 2023
Gomez speaks out against negativity toward Bieber
Public statementGomez posted an Instagram Story stating Bieber had reached out to her about receiving death threats and hateful messages, urging her followers to stop bullying and choose kindness.
Source ↗January 2023
Bieber addresses viral TikTok video speculation
DenialBieber posted and deleted a TikTok audio clip that fans speculated was about Gomez. Bieber stated the video was not directed at anyone, while Gomez urged followers to be nice.
Source ↗October 2022
Gomez and Bieber pose together at Academy Museum Gala
Verified eventGomez and Bieber posed for photos together at the Academy Museum Gala, which was widely seen as an effort to dismiss ongoing feud rumors.
Source ↗May 2022
Gomez apologizes after fan speculation over makeup video
Public statementAfter posting a makeup routine video shortly after Bieber posted a similar one, Gomez apologized to fans following online speculation, stating she had zero bad intentions.
Source ↗October 23, 2019
Gomez releases single; Bieber denies social media reaction
DenialFollowing Selena Gomez's release of 'Lose You to Love Me,' social media users speculated an Instagram Story from Hailey Bieber was a response. Bieber dismissed the claim as nonsense.
Source ↗
Where It Stands
Cooling Off. While social media users frequently analyze both public figures for subtle shade, both Gomez and Bieber have repeatedly issued statements clarifying their posts, denying ill will, and calling for kindness.
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Sources
- 1.SourceGomez denies shading Bieber after Knicks basketball game · Jun 12, 2026
- 2.SourceGomez and Bieber attend Academy Museum Gala · Oct 18, 2025
- 3.SourceGomez posts statement urging followers to leave Bieber alone · Oct 17, 2025
- 4.SourceBieber comments on competition in beauty industry · Oct 14, 2025
- 5.SourceGomez speaks out against negativity toward Bieber ·
- 6.SourceBieber addresses viral TikTok video speculation ·
- 7.SourceGomez and Bieber pose together at Academy Museum Gala ·
- 8.SourceGomez apologizes after fan speculation over makeup video ·
- 9.SourceGomez releases single; Bieber denies social media reaction · Oct 23, 2019
Allegations are attributed to the party that made them and are not statements of fact.