The Short Version
In April and May 2019, a public dispute arose between YouTube beauty creators James Charles Dickinson and Tati Westbrook after Charles promoted Sugar Bear Hair, a competitor to Westbrook's supplement brand Halo Beauty. Westbrook subsequently posted a 43-minute YouTube video titled 'Bye Sister' detailing accusations of disloyalty and inappropriate personal behavior, leading to widespread public attention and unprecedented subscriber losses for Charles before both parties agreed to end the public dispute.
Latest Development
Westbrook alleges third-party manipulation
Westbrook posted a follow-up video stating she had been gaslit and manipulated by other influencers into making the original video against Charles.
2020 · Allegation
The Beef
Chronological, newest first. Every entry cites a source.
Beef timeline
2020
Westbrook alleges third-party manipulation
AllegationWestbrook posted a follow-up video stating she had been gaslit and manipulated by other influencers into making the original video against Charles.
Source ↗May 20, 2019
Both creators agree to end public feud
Verified eventCharles and Westbrook publicly agreed to cease speaking about the dispute on social media, citing concerns over mental health and expressing a intent to resolve matters privately.
Source ↗May 11, 2019
Charles sets record for subscriber loss
Verified eventAmid public backlash following Westbrook's video, Charles became the first YouTube creator to lose more than 1 million subscribers within a 24-hour window.
Source ↗May 10, 2019
Westbrook publishes 'Bye Sister' video
Public statementWestbrook uploaded a 43-minute video titled 'Bye Sister' severing ties with Charles. In the video, she detailed their professional history, accused him of disloyalty, and alleged he behaved inappropriately in his personal relationships.
Source ↗May 10, 2019
Charles uploads apology video
Public statementFollowing Westbrook's video, Charles posted a response video apologizing to Westbrook and her husband for causing distress and pain.
Source ↗April 2019
Charles promotes competing supplement brand
Verified eventDuring Coachella, James Charles posted a sponsored Instagram story for Sugar Bear Hair vitamins. Westbrook, who runs competing brand Halo Beauty, viewed the promotion as a betrayal of their personal and professional friendship.
Source ↗
Where It Stands
Resolved. Both creators agreed to a ceasefire in May 2019, citing mental health concerns. In subsequent videos released in 2020, Westbrook stated that she believed she had been manipulated into making the initial video by third parties, while Charles resumed posting content and regained lost platform metrics.
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Sources
- 1.SourceWestbrook alleges third-party manipulation ·
- 2.SourceBoth creators agree to end public feud · May 20, 2019
- 3.SourceCharles sets record for subscriber loss · May 11, 2019
- 4.SourceWestbrook publishes 'Bye Sister' video · May 10, 2019
- 5.SourceCharles uploads apology video · May 10, 2019
- 6.SourceCharles promotes competing supplement brand ·
Allegations are attributed to the party that made them and are not statements of fact.